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Friday, September 10, 2010
What the Bleep Do 'They' Know!
One of the reasons that Jodie Bentley and I started The Savvy Actor was to empower actors to make their own decisions based on their own individual goals. Over the last year and a half we've given seminars on marketing, branding, social networking, etc. At each of these seminars, the proverbial "They" enters the conversation. Someone will raise their hand and say: "Well, "They" say you should or shouldn't (Fill in the blank)." The "They", from our experience, is often the source holding our clients back and actually preventing them from taking action that will move their careers forward. Thinking about what "They" want makes actors feel powerless.
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